How do you price a custom build?

Per engagement, after a written scope, and broken into stages so you can see what each part costs and stop between them. Published price tiers for custom software are either meaningless or misleading, because the same brief can differ several fold in real effort depending on integrations and how much of the existing system has to be untangled first.

You do. Repositories, infrastructure and accounts are set up in your name or transferred at handover, and the documentation is written so another competent team could pick it up. Leaving should always be possible.

Can you integrate with the systems we already use?

Usually. What matters is whether the system exposes an API and what it actually permits, which we establish before committing to it rather than after. Where an integration is not possible, we will tell you early and propose the alternative.

What happens if requirements change mid project?

Staged delivery exists for exactly that. Each stage is scoped, priced and approved on its own, so direction can change between stages without renegotiating the whole engagement. The process for handling a change is written into the scope at the start.

Will we be locked in to you?

No, by design. Your accounts, your repositories, your infrastructure, standard technologies rather than proprietary ones, and documentation written for whoever maintains it next. We would rather you stay because the work is good.

United Arab Emirates

Custom Software Development for Dubai and the UAE

Software shaped around the operation, not the other way round.

Internal systems, portals, dashboards and integrations for businesses operating in the UAE, built around how the work is actually done and designed to be handed over.

Start a Conversation Explore Services

Why this matters

Custom software is worth building when the process it supports is genuinely yours, when off the shelf tools have to be bent so far that the workarounds become the system, or when the data sitting in three different places is costing more to reconcile than it would cost to unify. It is not worth building when a product already does the job. The first thing we do is establish which of those is true, and we have talked clients out of builds before.

What we build

Internal operations systems
The system the business actually runs on, modelled on the real process rather than on an idealised version of it.
Customer and partner portals
Self service for the requests currently arriving by email, with access control designed alongside the data model.
Dashboards and reporting
Numbers people will act on, from a single source rather than three exports reconciled by hand.
Integrations
Connecting the systems you already run, including the accounting and CRM platforms common in this market, so a record is entered once.
Process automation
Removing the manual steps that exist because nobody has had time to remove them.
Legacy replacement
Replacing a system nobody wants to touch, in stages, without stopping the business while it happens.

How the work is structured

01
Understand the operation
What the process actually is, who touches it, and what breaks when something goes wrong. Documented before anything is designed.
02
Model the data
The data model outlives every interface built on top of it, so it is settled first.
03
Build in stages
Each stage ends with something usable, so value arrives before the whole system does and direction can change between stages.
04
Verify and secure
Automated tests on the logic that is expensive to get wrong, and access control and configuration reviewed as a delivery stage.
05
Hand over properly
Documentation written for whoever maintains it next, infrastructure in your accounts, and no dependency on us to keep it running.

What makes a build worth it

The process is genuinely specific to your business rather than an industry standard
Existing tools are being worked around more than they are being used
The same record is being entered into more than one system by hand
Reporting takes someone a day a week to assemble
A growing operation is being held together by spreadsheets nobody dares change

When we will say do not build it

If an existing product does the job, buying it will beat building it on cost, time and risk, and we will say so. The same applies to features inside a build: if something will not earn what it costs to make and maintain, that belongs in the conversation rather than in the invoice. Recommending unnecessary work is a short term trade against a long term relationship.

Talk to us in the UAE

Call or message the UAE line and tell us what you are building or protecting. There is no charge for the first conversation.

Call+971 58 592 9237 Email[email protected]

Questions

Frequently asked questions

: Per engagement, after a written scope, and broken into stages so you can see what each part costs and stop between them. Published price tiers for custom software are either meaningless or misleading, because the same brief can differ several fold in real effort depending on integrations and how much of the existing system has to be untangled first.
: You do. Repositories, infrastructure and accounts are set up in your name or transferred at handover, and the documentation is written so another competent team could pick it up. Leaving should always be possible.
: Usually. What matters is whether the system exposes an API and what it actually permits, which we establish before committing to it rather than after. Where an integration is not possible, we will tell you early and propose the alternative.
: Staged delivery exists for exactly that. Each stage is scoped, priced and approved on its own, so direction can change between stages without renegotiating the whole engagement. The process for handling a change is written into the scope at the start.
: No, by design. Your accounts, your repositories, your infrastructure, standard technologies rather than proprietary ones, and documentation written for whoever maintains it next. We would rather you stay because the work is good.

Services for UAE businesses

Have a process that no product quite fits?

Describe how the work is done today and where it breaks. We will tell you honestly whether a build is warranted.

Start a Conversation See Our Work

Why this matters

What we build

Internal operations systems

Customer and partner portals

Dashboards and reporting

Integrations

Process automation

Legacy replacement

How the work is structured

Understand the operation

Model the data

Build in stages

Verify and secure

Hand over properly